Embarking on ALRIGHT as a startup meant confronting the inevitable challenge of a scope stretching beyond the initial role. However, I was fortunate to have the support of an incredible team, later joined by a talented designer I had the opportunity to mentor.
The inaugural application design focused on empowering artists with tools like digital signatures, AI-powered contracts, and personal music catalog creation. To prioritize user experience, I opted for a clean aesthetic leveraging the logo, colors, and text as primary visual elements. This clean canvas facilitated the seamless integration of shapes, lines, and colors to attract user attention.
Through collaboration between the development and design teams, we crafted a customized version of Bootstrap. This served as both a development framework and a quasi-design system, enabling us to design the B2B version of the app in record time.